List of Tracking Technologies
The below is a list of tracking technologies that OCS/IOC will implement depending on the specific OCS Technology project that Partner wishes to include in their digital services. Please review the specifics related to the OCS Technology to be implemented.
These categories are the ones we currently have in IOC Digital sites, and the description is as follows:
Performance and Analytics Cookies: collect certain information that allow us to improve the performance of our Digital Platforms and help us to provide you with what we believe to be the best user experience. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Digital Platforms. These cookies also allow us to build a profile of your interests and browsing patterns, for the purpose of personalising your experience and offering you the most relevant content. They help us to know how our Digital Platforms perform and which pages are the most and least popular and to see how visitors move around the Digital Platforms. If you do not allow these cookies, we will not be able to learn more about the use and performance of our Digital Platforms and your experience will not be as personalised and relevant to you.
Marketing and Advertising: cookies that enable the tailoring of online advertising based on your browsing activity and the location from which you access our Digital Platforms. These cookies include cookies set by our advertising partners. The cookies are used (i) by us to measure traffic to our Digital Platforms and for the purpose of personalising services and offering you the most relevant content, and (ii) by us and by our partners to build a profile and to show you and other people relevant adverts and content both on our Digital Platforms as well as on other sites. If you do not allow these cookies, you will continue to see online advertising and content, but that advertising and content will be less tailored to you.