As a brand committed to promoting the healthy growth and development of young children through organic nutrition for 20 years, Bellamy’s Organic is honoured to support the resilience and excellence demonstrated by the athletes representing Australia on the global stage.

Australian Olympic Committee Chief Executive Matt Carroll welcomed the partnership.

“Through the valuable support of companies like Bellamy’s Organic, Australia’s athletes get the opportunity to proudly represent their country and realise their dreams on the world’s biggest stage, the Olympic Games. The ability for our athletes to compete on the world stage in their respective fields in Paris, and be cheered on by millions of Australians is only possible through the support of partners like Bellamy’s Organic,” Mr Carroll said.

GM of Marketing at Bellamy’s Organic, Claire Vanderstoel says that the partnership with the Australian Olympic Team underscores Bellamy’s Organic’s dedication to providing nutritional foundations for a future generation of sporting champions.

"Bellamy’s Organic is delighted to support the Australian Olympic Team and to champion the cause of childhood nutrition - nurturing the healthy growth of little bodies, hearts, minds, and dreams. We believe that the values exemplified by Australia’s athletes - excellence, integrity and dedication - resonate with our brand ethos,” she says.

From February onwards, Bellamy’s Organic will celebrate the Paris 2024 Summer Olympic Games through a series of marketing activities, including influencer and media events, public relations as well as digital and social activity.

The collaboration between Bellamy’s Organic and the Australian Olympic Team spotlights the importance of organic choices in fostering healthy growth, and Bellamy’s Organic commitment to nurturing little champions. By promoting healthy eating habits from an early age, Bellamy’s Organic aims to inspire parents and caregivers to prioritise nutrition as a fundamental building block for their children’s future.