Alibaba

Joining The Olympic Partner (TOP) worldwide sponsorship programme in January 2017, Alibaba became the official “Cloud Services” and “E-Commerce Platform Services” Partner, as well as a Founding Partner of the Olympic Channel.

Alibaba was the first company to make a long-term commitment to the IOC through 2028 and the first Chinese company to commit to the Olympic Winter Games Beijing 2022. Alibaba will support the organisers of each edition of the Olympic Games, and the Olympic Movement around the world. These rights will include advertising and promotional use of Olympic marks and imagery from the Olympic Games as well as marks from the National Olympic Committees.

Through the partnership, Alibaba’s contributions to the Olympic Movement will include best-in-class cloud computing infrastructure and cloud services to help the Olympic Games operate more efficiently, effectively and securely, including supporting big data analytics requirements; the creation of a global e-commerce platform for Olympic stakeholders to engage and connect with fans seeking official Olympic licensed products manufactured by the Olympic parties’ official licensees, and selected sports products, on a worldwide basis; and leveraging Alibaba’s leading digital media technologies and know-how to develop and customise the Olympic Channel for a Chinese audience.

Alibaba’s global activation rights include the PyeongChang 2018, Beijing 2022 and Milano-Cortina 2026 Olympic Winter Games. They also include the Tokyo 2020, Paris 2024 and Los Angeles 2028 Olympic Games.