Crumpler Named Official Travel Luggage Partner for The 2020 Australian Olympic Team
10 July 2019
Iconic Australian baggage brand Crumpler has been named the official luggage supplier to the 2020 Australian Olympic Team. Crumpler will design a bespoke and premium luggage collection for Australia's most accomplished athletes.
In collaboration with the AOC, Crumpler will support the Australian Team for the second time as the official luggage partner at the Tokyo Olympics. Crumpler also armed the national team for the 2016 Rio de Janeiro Olympics in Brazil.
"As an iconic Australian founded and owned brand Crumpler is excited to continue our support of Team Australia through the 2020 Games in Tokyo," said Crumpler Chief Executive Officer Adam Wilkinson.
"Our first-ever Australian Olympic sponsorship at Rio 2016 proved to be a meaningful platform to support our athletes and showcase our innovative luggage products to consumers globally.
“We are proud to be supporting the Australian Olympic Team for the second straight Olympic campaign and we can’t think of a better way to celebrate our 25th birthday than by designing quality and stylish luggage worthy of our Olympians,” said Wilkinson.
The announcement comes as the iconic Australian brand celebrates its 25th year. Established in 1995, Crumpler began as a Melbourne based messenger bag company but has since expanded globally and expanded its product range, most notably into lifestyle and casual bags, camera bags, backpacks, work packs, luggage and travel goods.
Australian Olympic Committee CEO Matt Carroll says he’s delighted Crumpler are on board for Tokyo 2020.
“We aim to give our athletes the best possible environment to perform and having Crumpler on the Team ensures the athletes have their luggage covered. It’s good to travel with the best.
“The Australian Team to Tokyo 2020 could be one of the largest everand they will be travelling with luggage kit that is stylish and dependable. We are grateful for Crumpler’s support.
Crumpler has a retail and online presence in Australia, Europe, USA and Asia, with more than 31 storefronts and distribution across 37 key department store and online retailers worldwide.
Born in Melbourne, Australia in 1995, Crumpler was created to address the needs of bicycle couriers looking for good-looking and cleverly designed messenger bags. That same creative spirit has transcended time and remains today with the Crumpler team constantly evolving its range of carrier solutions, designed to meet the needs of busy people, creative thinkers and innovators who pack a lot into their days.