APN Outdoor (ASX: APO) is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.
In January 2016, APN Outdoor became the Official Outdoor Media Partner of the Australian Olympic Team and have signed on as a Team Partner until Tokyo 2020. The partnership marks the first time the Australian Olympic Team joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium. With Australian’s spending more time out and about, Outdoor media provides a globally consumed platform that compliments the universal appeal of the Olympic Games as well as the platforms provided by existing media partners.